What is Adobe Firefly Foundry?

A service in which Adobe builds private generative AI models for a customer, trained on that customer's own characters, environments and visual styles. It is not a public consumer app.

What is the Adobe and Disney alliance?

A multi-year agreement announced on 9 November 2026 that makes Adobe Disney's official AI innovation partner, with custom Firefly Foundry models and early access to Adobe tools.

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Adobe is a San Jose, California software company listed on Nasdaq under ADBE that makes Photoshop, Premiere, Acrobat and the Firefly family of generative AI models.

Image Adobe published with the announcement covered in this story — Adobe becomes Disney's official AI partner with custom Firefly Foundry models for Disney IP

AI in Industry10 Nov 2026, 07:33 UTC

Adobe and Disney announced a multi-year alliance on 9 November 2026: custom Firefly Foundry models for Disney properties and early access to Adobe AI tools.

Summary

Adobe and The Walt Disney Company announced a multi-year strategic alliance at Adobe MAX in Miami Beach on 9 November 2026 that names Adobe Disney's official AI innovation partner. Adobe will build private Firefly Foundry models tailored to Disney characters, environments and styles, and give Disney early access to Firefly, Premiere and Photoshop plus engineering support. Work covers parks, cruises, StudioLAB and ESPN. Financial terms and the length of the deal were not disclosed.

About Adobe

Adobe is a San Jose, California software company listed on Nasdaq under ADBE that makes Photoshop, Premiere, Acrobat and the Firefly family of generative AI models. Its Firefly Foundry service builds private generative models trained on a customer's own intellectual property, and in November 2026 it became the official AI innovation partner of The Walt Disney Company.

Reviewed 10 Nov 2026

Facts at a glance

Type: Public company, creative, document and marketing software
Headquarters: San Jose, California, United States source
Listing: Nasdaq: ADBE
AI products: Firefly generative models, Firefly Foundry custom models, AI features in Photoshop and Premiere
Disney alliance: Multi-year strategic alliance announced 9 November 2026 at Adobe MAX source

Questions people ask

What is Adobe Firefly Foundry?: A service in which Adobe builds private generative AI models for a customer, trained on that customer's own characters, environments and visual styles. It is not a public consumer app.
What is the Adobe and Disney alliance?: A multi-year agreement announced on 9 November 2026 that makes Adobe Disney's official AI innovation partner, with custom Firefly Foundry models and early access to Adobe tools.

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Adobe becomes Disney's official AI partner with custom Firefly Foundry models for Disney IP