Salesforce signed a definitive agreement on 20 October 2026 to acquire Braze for about $5.66 billion in enterprise value.

The AI layer of the Braze platform, which Salesforce says optimizes content, offers, channels and timing for each customer interaction.

Customer engagement software company

Braze

Braze is a New York customer engagement platform listed on Nasdaq as BRZE. Marketers use it to send personalized messages across apps, websites, email, SMS and WhatsApp, with BrazeAI handling content, offer, channel and timing optimization. On 20 October 2026 Salesforce agreed to acquire it for about $5.66 billion in enterprise value.

Last reviewed 28 Oct 2026

Facts at a glance

Type	Customer engagement software company
Headquarters	New York, with 15 offices across the Americas, EMEA and APAC source
Listing	Nasdaq: BRZE source
Customers	Approximately 2,770 source
Pending acquisition	By Salesforce for about $5.66 billion enterprise value, $47.50 in cash per Class A share source
Leadership	Co-founders Bill Magnuson (CEO) and Jon Hyman

Questions people ask

Who is buying Braze?: Salesforce signed a definitive agreement on 20 October 2026 to acquire Braze for about $5.66 billion in enterprise value.
What is BrazeAI?: The AI layer of the Braze platform, which Salesforce says optimizes content, offers, channels and timing for each customer interaction.