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Adobe becomes Disney's official AI partner with custom Firefly Foundry models for Disney IP

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Adobe and Disney announced a multi-year alliance on 9 November 2026: custom Firefly Foundry models for Disney properties and early access to Adobe AI tools.

Summary

Adobe and The Walt Disney Company announced a multi-year strategic alliance at Adobe MAX in Miami Beach on 9 November 2026 that names Adobe Disney's official AI innovation partner. Adobe will build private Firefly Foundry models tailored to Disney characters, environments and styles, and give Disney early access to Firefly, Premiere and Photoshop plus engineering support. Work covers parks, cruises, StudioLAB and ESPN. Financial terms and the length of the deal were not disclosed.